Klaviyo One is a marketing automation platform designed for e-commerce businesses. It helps businesses to collect and analyze customer data. Klaviyo One is their enterprise platform which allows businesses to create rich, personalized marketing experiences.

We used elements from the primary Klaviyo brand, a limited color palette, and established graphic rules to create a consistent yet tailored look for this brand. These elements are used to elevate and frame the content, in a clear and systematic way. I collaborated in the creative ideation phase of the Klaviyo brand. Along the process, I pitched ideas for creative within the brand system. Finally, I lead the design team to create a system for the Klaviyo One brand. We finalized brand and art direction guidelines for all future partners.