The Oura ring is the most accurate sleep and activity tracker. It is all about you: it measures the physiological signals of your body.

When we know ourselves, life has direction. Anywhere is a worthy place for our inner potential to take us today. In this direction, we highlight how insight inspires direction in our lives, where knowing ourselves not only unlocks our potential but allows us to realize it. 

We show movement, change, and represent each person and their journey through a vibrant color gradient, and have created a graphical device out of our “macron” that’s adapted from the logo.