Rhodie  

Introducing Rhodie, a small-batch natural wine in a can that embodies a playful, carefree tone. Each can features bold, bright illustrations inspired by the taste notes of every batch. We created a custom logotype for the brand to evoke a light & airy, bubbly mood.

When we know ourselves, life has direction. Anywhere is a worthy place for our inner potential to take us today. In this direction, we highlight how insight inspires direction in our lives, where knowing ourselves not only unlocks our potential but allows us to realize it. 

We show movement, change, and represent each person and their journey through a vibrant color gradient, and have created a graphical device out of our “macron” that’s adapted from the logo.

Klaviyo One is a marketing automation platform designed for e-commerce businesses. It helps businesses to collect and analyze customer data. Klaviyo One is their enterprise platform which allows businesses to create rich, personalized marketing experiences.

We used elements from the primary Klaviyo brand, a limited color palette, and established graphic rules to create a consistent yet tailored look for this brand. These elements are used to elevate and frame the content, in a clear and systematic way. I collaborated in the creative ideation phase of the Klaviyo brand. Along the process, I pitched ideas for creative within the brand system. Finally, I lead the design team to create a system for the Klaviyo One brand. We finalized brand and art direction guidelines for all future partners. 

EA approached Character to work closely with them to redefine the look, feel, and attitude of the iconic Skate franchise.

Skate is a platform for creativity. It is built for ALL players. Skate’s brand is a foundation to build upon, to explore, express, grow, and to evolve. This direction is spontaneous, vibrant, it embraces imperfection and repetition as a composition principle. 

Creativity is for everyone. Enter Projector. A creative platform that empowers everyone with the design skills necessary to propel their pursuit, along with the inspiration and guidance needed to create stories that truly captivate an audience.

The visual identity direction was inspired by editorial design, where typography and imagery is in service of the greater story.